Moreover, with increasing competition emerging throughout the industry, buyers are looking for cheaper prices, continuously, and any attempt at raising the price is simply unlikely to retain the favour of the existing customer base.
Finally, environmental factors are also relevant to anyone looking towards transporting textiles across the globe and the amount of energy that is likely to be consumed in doing so.
The high end fashion merchandisers can be a major threat to them 2. Economically, there are huge impacts on the fashion industry, as the world is currently facing a global recession and, as such, consumers are facing difficult choices in terms of how they spend their disposable income. Therefore, this reduced timeframe for bringing new designs onto the market is a real strength of the organisation and keeps the ideas fresh in its stores, to such an extent that consumers will be regularly revisiting and restocking their fashion items.
As a result of this report, the organisation has had to review its supply chain and look at methods of Zara company analysis the amount of toxins that are seen to be contained in its clothes. When looking at taking the mass-market competitive approach, substitution may simply be down to price issues, whereas designer boutiques may be able to offer a different type of product, which again will offer a competitive substitution for the consumer Moran and Riesenberger Zara has managed to ensure that it has a first mover advantage by being able to bring the product to the market, within two months, and this unique selling point needs to be exploited further, if consumers are going to be prepared to pay slightly more, in order to gain access to new products before others Coyne and Sujit Balakrishnan Having established itself as a large international fashion company, Zara is now required to produce a large amount of products, on a regular basis, which has somewhat removed the opportunities for producing new and innovative design, at the top end of the market.
This report will go on to analyse the external and internal environment within which the organisation operates, before going on to look at crises that have been faced by the company, and to produce a strategic analysis of the company, drawing on all of the above information.
Economic pressures are likely to remain substantial, across the whole industry. This means that an organisation such as Zara can retain a large customer base, by continuously improving its range and developing new products, on an ongoing basis.
This means that it will always have a first mover advantage, where there are two or more designers looking to create a similar product. Limited marketing and advertising as compared to some other brands 2, High competition for Zara means limited market share and high brand switching Opportunities 1.
However, although it is not necessary, at a low level, to invest large amounts of capital, the issue of economies of scale is playing an increasingly important role, with consumers constantly demanding cheaper prices. Although this offers opportunities for reducing costs, it can also potentially create difficulties where there are concerns over the ethical behaviours of these third party providers.
Its business model is based on that of The Gap.
In this context, consumers are reducing the amount of expenditure on items such as clothing and, in particular, fashion items, thus putting pressure on retailers to provide cutting edge fashion at a budget price, something which Zara has become particularly good at and is using this to gain success during difficult economic times.
Strong online presence through their own website and other ecommerce platforms makes Zara a popular brand name 6. Its flagship stores are strategically opened in key traffic points worldwide that have high real estate costs, such as its Fifth Avenue location in New York City.
Limited marketing and advertising as compared to some other brands 2, High competition for Zara means limited market share and high brand switching Opportunities 1. There are more global markets which Zara can explore 2. This will enable the company to retain its position for supplying fast fashion within the high street and continuing to attract customers into the store, on a regular basis.60 Customer - Business Zara company analysis Operation Customer Loyalty Vision, Mission, and Strategies Throughout the chapters, we have seen the analysis of Zara‘s strategies that they currently have and the ones they should have.
Case Study Zara Analysis Mis Essay. Team “AnonyMIS”: Julia Winter, Maximilian Philipp Schmidt, Julius Liebrecht, Djaky Agbadou, Nathalie Garro In-Class Case Study: 1 Introduction: Background Information Company overview The firm Zara is a Spanish clothing and accessories retailer based in Galicia, northern Spain.
Zara Company Analysis. Print Reference this. Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers. You can view samples of our professional work here. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Advertisements Browse marketing analysis of more brands and companies similar to Zara. Zara has successfully introduced a new, unique business model into the apparel manufacturing and retail industry.
3. zara choose to handle design, production, and distribution in-house and concentrate the whole production close to their headquarters in Spain. Zara Business Analysis Fundamental business philosophy of Zara The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to .Download